ORA Land has unveiled BluBay, a new luxury plotted development spanning 60 acres in Karjat, Maharashtra. This project is aimed at individuals looking for second homes, villa plots, and lifestyle investments within the burgeoning Mumbai Metropolitan Region. As infrastructure projects like the Mumbai Trans Harbour Link, Navi Mumbai International Airport, Panvel-Karjat Rail Corridor, and Navi Mumbai Metro expansion progress, connectivity between Mumbai and its emerging localities is expected to improve, benefiting developments like BluBay.
Karjat has emerged as an attractive destination for second-home buyers and investors due to its proximity to Mumbai, picturesque surroundings, and more affordable property prices compared to established Mumbai markets. BluBay is set to offer 325 premium villa plots, a sizable 35,000-square-foot clubhouse, over 60 lifestyle amenities, and a 60,000-square-foot lagoon. The development is part of ORA Group’s “#T60Life” concept, which markets the project as a lifestyle destination approximately an hour away from Mumbai.
The development is particularly targeting Non-Resident Indians (NRIs) in the Gulf Cooperation Council (GCC) region, where there is significant interest in Indian real estate. According to ORA Land, there is a growing demand for developments that offer both long-term property value and amenities focused on recreation, wellness, and nature. Unnati Varma, Director of ORA Land by ORA Group, noted that evolving infrastructure in the Mumbai region is reshaping how NRIs assess property opportunities, with an increasing focus on destinations that offer connectivity and enhanced lifestyle benefits.
BluBay’s promotional efforts are bolstered by a partnership with Indian cricketer Suryakumar Yadav, who is serving as the brand ambassador for the #T60Life campaign. This campaign highlights themes such as wellness, balance, and lifestyle, aligning with the project’s positioning as a holistic living environment. ORA Land anticipates that Karjat’s strategic location within the emerging Mumbai 3.0 corridor will further attract buyers interested in residential and second-home options beyond the traditional Mumbai locations.
For further details, potential buyers and interested parties can reach out to Parth Gohil at ORA Land or visit their website at https://blubay.in/.
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