No studio had ever dared to predict that a movie trailer would one day cross one billion views — but Spider-Man: Brand New Day has made it a reality. The trailer, released by Sony on March 17, reached the billion-view landmark within four days, with WaveMetrix confirming 1.1 billion by Tuesday. It is the first trailer in cinema history to achieve this, and it belongs to Tom Holland’s Spider-Man.
The first day saw 718.6 million views — a number that smashed the record of 365 million set by Deadpool & Wolverine’s Super Bowl debut in 2024. Spider-Man: No Way Home’s 355.5 million first-day record was also obliterated, as was Grand Theft Auto VI’s cross-media record of 475 million. Brand New Day’s opening-day performance was simply unmatched.
The 1.1 billion total across four days represents a new ceiling for what any trailer can achieve. It is a figure that makes Brand New Day the most-viewed film promotion in the history of the medium. The record will be a benchmark that studios will chase for years without any guarantee of reaching.
Arriving in theatres on July 31, Brand New Day is directed by Destin Daniel Cretton and represents Phase Six of the MCU. The fourth MCU Spider-Man film features Holland alongside Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Mark Ruffalo, Tramell Tillman, and Michael Mando. Indian fans can catch it in six languages including Hindi, Tamil, and Telugu.
The trailer showed a world that had forgotten Peter Parker — and a Peter Parker who hadn’t forgotten his responsibility. The emotional contrast generated enormous fan engagement across the globe. Brand New Day has already made history; on July 31, it will attempt to do the same at the box office.
