The digital music world is buzzing after The Velvet Sundown, a seemingly authentic country-folk band, amassed over a million streams on Spotify, only for it to be revealed that they were entirely AI-generated. From their melodies to their meticulously crafted backstory, every aspect of the popular new act was machine-made, sparking a fierce debate about transparency in the streaming age.
The band’s impressive run included the release of two full-length albums, Floating On Echoes and Dust And Silence. Listeners were genuinely captivated by what they believed was human artistry, making the eventual disclosure of their artificial origins a significant surprise and, for some, a deception.
The truth began to unravel when an insider, an adjunct member, leaked information about the band’s reliance on Suno, a generative AI platform. Although The Velvet Sundown’s official channels initially denied these claims, they later confirmed their AI nature, embracing a persona Not quite human. Not quite machine.
This incident has amplified calls from music industry insiders for streaming platforms to implement mandatory labeling for AI-created content. Experts argue that listeners deserve to know the origin of the music they consume, emphasizing that clear disclosure is vital for maintaining trust and ensuring fairness within the evolving digital music ecosystem.
Picture Credit: www.cgdream.ai
